Museum of Illusions Sydney

Museum of Illusions, the world’s largest and most rapidly expanding network of privately owned museums, will open its first Australian location this summer with the launch of Museum of Illusions Sydney – a captivating destination where perception is challenged and imagination takes the lead. First established in Zagreb, Croatia in 2015, the brand has grown over the past decade to more than 60 museums across 28 countries, welcoming millions of visitors annually. Every location shares a single goal: to deliver unforgettable, joy-filled experiences that linger long after the visit ends.

Situated on 413 George Street in the centre of Sydney, Museum of Illusions Sydney invites wonder-seekers of all ages to see the world differently through immersive environments, optical illusions and multi-sensory installations that delight and surprise. Covering nearly 900 square metres, the museum will house over 80 hands-on exhibits, including gravity-defying spaces, oversized 3D illusions, holograms and perspective-altering rooms designed to inspire laughter, curiosity and amazement.

“Our vision has always been to spark joy and a sense of wonder through the power of illusion,” said Kim Schaefer, CEO of Museum of Illusions. “Sydney’s vibrant creativity, cultural diversity and love of shared experiences make it an ideal home for our newest museum. We’re thrilled to bring our unique mix of science, storytelling and spectacle to Australia for the very first time.”

Each Museum of Illusions location draws inspiration from its local surroundings, and Sydney’s museum will feature exclusive, site-specific installations, including:

  • The Reversed Room, inspired by the traditional Australian pub as a place of connection, reflecting the city’s strong social culture.

  • The Building Illusion, influenced by Sydney’s beautiful Queen Victoria Building, celebrating the city’s architectural heritage.

  • Following Eyes, inspired by the swimmers and surfers of Bondi and Sydney’s iconic beaches, featuring a sunscreen-covered figure that captures the city’s playful, sun-loving coastal lifestyle.

More than just a hub for eye-catching photos, Museum of Illusions Sydney blends entertainment with education, revealing the fascinating science behind human perception. It’s a space where families, friends and content creators can tap into their curiosity and rediscover the joy of seeing the world from a new perspective and share moments of wonder.

It is fully air-conditioned inside, and there are toilets, lockers and a gift store on site.

Address: 413 George St Sydney (near Market St)

Dates: 26 December 2025 – 2026

Ticket prices:

Take 20% off these prices below for a limited time!

  • Adult: $47
  • Child 5-12yr: $36
  • Family 2A 2C: $152
  • 4yo and under: Free
  • Carer: Free

Museum of Illusions - Whats on for kids -Sydney School Holidays guide blog

Review

✨ Now Open – The Museum of Illusions – 413 George St, Sydney

The Museum of Illusions in Sydney is such a fun, hands-on experience and perfect if you love things that make you laugh, think, and question what your eyes are seeing.

Located on George Street, the space is huge (around 900 square metres) with more than 80 interactive illusions and immersive rooms – think gravity-defying spaces, mind-bending perspective tricks, and loads of photo-ready moments inspired by Sydney’s culture and architecture. The staff can also help you take the photos.

It’s honestly fun for all ages, and pretty cool to know this is part of a global experience with over 60 locations across 28 countries and 4 continents.

Thank you for the invite to the preview of this fun, fantastic, experience, perfect for the school holidays

✨ @museumofillusions_aus
📍 413 George St, Sydney (near QVB and Market St)
🗓️ Opens 26 Dec 2025, 10am-9/10pm
🕒 I’d recommend 1-2 hours
🧒🧒🏻 Suitable for all ages
👛 Adult from $38, Family (2A, 2C) $152, Under 4 free
🚽Toilets, lockers and merch store on site
ℹ️ More Info/Buy Tickets: https://moisydney.com/

📷 All Photos, Videos, Voiceovers and Captions
☝️ ©Chamelle Photography. Please DO NOT COPY or re-use without permission.
*invited #museumofillusions #museumofillusionssydney #sydneyschoolholidays #sydneymums What’s on in Sydney, Things to do in Sydney, Magic show, Illusions Show, George Street Sydney